The Prima Donna series features Lenca as the protagonist of this season's launch campaign. Lenca embodies the summer trend of botanical prints and embroideries that will be blooming everywhere. On all the bras in the collection, the embroidery extends elegantly over the top of the cups, ensuring a perfect fit without leaving unsightly marks.
Luxurious interlocking bra, with sumptuous all-over embroidery, delicate guipure on the straps and a pearl at the inseam. The embroidery extends elegantly over the top, so that the tops of the cups fit perfectly: the décolleté is magnificent

. Sunny Teal is a tropical green with ochre and fuchsia highlights that flatters both light and dark skins.

Across the globe, every two minutes, the legendary PrimaDonna series brings happiness to women with generous cleavage. Thanks to its exceptional fit, it provides superior support for even the largest cups. This season, Deauville comes in vintage shades of pink and a natural colour, evoking a fully summery feel.
Three-part cup push-up bra with legendary fit and elegant, wispy style. With shimmering embroidery on cups and straps. Vintage Pink is a powder-pink hue with subtle tricolor embroidery. Trendy, flattering and invisible under white garments.

The Vya collection from the Prima Donna brand offers seductive and elegant models, with refined embroidery and a semi-transparent mesh offering a sensual look while remaining comfortable.Semi-transparent mesh, embroidery and decorative ribbons on your neckline: this underwired bra offers you comfort and sex appeal. The three-piece cups completely encompass your breasts and have a firm lining that firmly lifts your bust. The side piece centers your breasts for a round, even silhouette.Strawberry Kiss is an alluring red hue that is sure to make an impression.55% Polyamide, 30% Polyester, 15% Elastane

The series launched for the SS24 collection is now enriched by a brand new shade. Its jacquard fabric not only catches the light elegantly, but also offers exceptional support for all cup sizes. What's more, all the knickers have seamless finishes, so they're invisible under even the tightest outfits, without leaving any marks.
Lightweight, chic interlocking bra in shiny fabric. The embroidery at the top of the cups highlights your décolleté. Vintage Natural is a flattering bouquet of white with warm yellow tones and pastel hues in pink, lavender and mint.

With its fashion-forward coral hue, the "Prima Donna en Tropicana" range instantly transports you into the summer mood. The strong point of this series lies in its cuts, some of which feature scalloped demi-mousses that hug the bust to perfection. The result: exceptional lightness and sensual décolleté that will seduce you.
Seductive, comfortable push-on bra featuring colorful all-over embroidery, which continues onto the straps. A contrasting braid completes the look. Tropicana instantly draws you into the summer mood with a sensual blend of orange, lime and pink.

Bold, seductive lingerie for plus-size cups is currently more in vogue than ever. The SS24 season will therefore feature sexy lingerie in vibrant colours, a trend perfectly illustrated by the tattoo style of the PrimaDonna Sophora series. It's now available in Lime Crush, with removable decorative straps that let you create a more daring look.
This underwired bra combines comfort with a bold, glamorous look. Removable decorative straps enhance the décolleté. Perfect under a V-neck! This summer's trendy color: Lime Crush, a refreshing lime!

The Osino collection from Prima Donna offers soft and warm designs, embellished with delicate English embroidery and fine finishing for an assured elegance and graceful look.The Prima Donna Underwired bra from the Osino collection features delicate broderie anglaise on the top of the cups, which extends elegantly over the straps to enhance the décolleté. The underside of the cups is opaque and subtly shiny.

The Prima Donna Springdale collection offers a variety of sheer styles in soft shades to complement all your summer outfits. The delicate Swiss embroidery on the straps adds a modern, airy touch, thanks to their voile base.
The Prima Donna Springdale interlocking bra in Naturel combines support and style with its robust construction and delicate details. Its Naturel shade evokes a refined simplicity, perfect for timeless elegance.